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Celebrity Cruises

Palm Springs

Pacific Gate by Bosa

Rethink San Diego

The Oaks at Ojai

Stonepine Estate

Westin Dawn Beach Resort & Spa St. Maarten

Hyatt Regency LAX

Hollywood Hotel

Catalina Express

Who We Are

Los Angeles-based Relevance PR is an integrated public relations firm specializing in making brands relevant in the travel, hospitality, healthy lifestyle and leisure industries.  Our Relevance building strategy includes establishing and implementing campaigns that determine:

• Where does your brand stand in the comp set?

Create messaging that:

• Distinguishes your product
• Creates your unique voice


• Find the right channels


• Magnifies your message
• Makes an impact, moves the needle
• Makes a difference

Relevance PR implements local, regional and national programs for its clients, with partners in New York and San Francisco.


Karen Gee-McAuley, Principal

Principal Karen Gee-McAuley brings more than 20 years of integrated PR experience and is considered among the country’s foremost experts in hospitality public relations. She brings national and boutique agency management and hands-on experience to benefit the agency’s clients. Strategically creative and results-driven, Relevance PR excels at implementing integrated campaigns that move the needle and meet client’s business objectives.

Karen has represented more than 200 entities in the following industries: travel, restaurants/food & beverage, cruise, spa/fitness, retail, real estate – value to ultra luxury segments, independent to global, multi-unit brands. Just a sampling includes Viking River Cruises, Hiram Walker Single Malt Scotches, The Beverly Hills Hotel, L’Ermitage Beverly Hills, City of West Hollywood, The Oaks at Ojai destination spa, and more.

Karen is involved in HSMAI, SATW, ISPA, PRSA, Luxury Marketing Council, C-CAP, National Charity League and AIWF/LA

Karen graduated from the Journalism/Public Relations School at the University of Southern California.


Our Services
What we can do for you.

Relevance PR offers the following services:

• Branding audits
• Strategic planning
• Integrated programming
• ROI and measurement programs
• Media relations (on and offline)
• Event marketing
• Promotions and partnerships
• Community relations
• Crisis communications


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• The Retreat in Laguna
• Columbia Sussex: JW Marriot, Le Merigot, Westin St. Maarten, Las Vegas, San Diego, Grand Cayman
• Grand Velas, Nuevo Vallarta, Riviera Maya
• Deer Valley Resort, Stein Eriksen Lodge
• JC Resorts: Surf & Sand Resort, Rancho Bernardo Inn
• Pyramid Hotels: The Claremont Spa Hotel and Club
• Hyatt Regency Century Plaza
• Renaissance Esmeralda
• La Valencia Hotel, Rancho Valencia Resort
• Destination Hotels & Resorts: Sheraton Universal, Terranea Resort
• W Los Angeles
• Viking River Cruises
• LuxuryLink.com, FamilyGetaway.com, Vacationist.com


• House of Blues
• Veggie Grill
• Grill Concepts
• Tutta California (olive oil)
• American Institute of Wine + Food/LA Chapter
• Lawry’s Prime Rib
• Restaurants located in hotel/resort clients

Entertainment/Travel Destinations

• West Hollywood CVB
• Puerto Penasco, Mexico
• Tourism Queensland
• Ski Lake Tahoe
• Ski Utah
• Marina del Rey CVB
• Westfield Shopping Centers
• Santa Anita Park
• Paramount Parks (including Star Trek: The Experience at the Las Vegas Hilton)
• Paseo Colorado


• Spinning
• Tae Bo
• Denise Austin Fitness Videos
• Spas located in hotel/resort clients
– including grand openings of spas at Surf & Sand Resort and Resort at Summerlin

Real Estate

• OSM Investment Company
• Abercrombie & Kent Destination Clubs
• Abercrombie & Kent Concierge Villas
• Las Palomas Seaside Golf Community
• Dawn Beach Club at Westin St. Maarten
• Private Trade Winds
• Terranea Resort
• Snowcreek Resort
• Deer Valley Club
• Villas at Rancho Valencia


• Monster Energy’s Ultimate Intern Search
• LoveIt.com
• Hiram Walker’s Defenders of the Malt
• Taubman Company
• Troy Adams Design

Case Studies

Catalina Express
The Oaks at Ojai
The Hotel Wilshire
Celebrity Cruises
Westin St. Maarten



“Karen is an exemplary extension of our team. We value her commitment to showcasing our resort in all media outlets and are truly grateful to benefit from all of her knowledge and industry contacts. She brings enthusiasm to any and all opportunities….She is a gem.” 

Dan Szydlowski, regional director, Columbia Sussex, owner and operator of Westin Dawn Beach Resort & Spa, St. Maarten

“Karen is a dynamic and talented player in her field, she works diligently to cast The Oaks in the spotlight of public fanfare.  And who better to do this—she knows us like family, and she knows the likes and dislikes of our guest demographic.  All that she promises, she delivers, in spades.”

-Sheila Cluff, founder and owner, The Oaks at Ojai destination spa

“I have had the pleasure of working with Karen for more than 20 years and with Relevance PR for more than 2 years.  I have been both a vendor and a client, and on both sides of the equation it has been an excellent experience. Karen has an amazing mind for the development of PR and communications strategies. She is equally skilled on creative execution of those strategies. Karen’s incredible work ethic, commitment to excellence and honesty are unrivaled. If you have the opportunity to work with her you will be beyond satisfied.” 

-Patrick Pharris, Iteration Media, Pharris Media, Inc.

 “We could not be happier with the results from Relevance PR!  Karen has a wealth of relationships and has opened the floodgates here in Palm Springs.  We have experienced one positive media write-up after the next and with all of the publicity, our exposure on the web has increased immeasurably.

-Celeste Brackley, Director of Sales and Marketing, Hyatt Palm Springs


“Working with Karen Gee-McAuley and staff has always been a pleasure, the way work should be. She is a top notch professional who is on top of her game. KGM is efficient with a myriad of exceptional clients and treats journalists with respect and the best hospitality. If only the rest of the world would follow suit!” 

Sue Facter, Greer’s OC, USA Today, Tolucan Times  

“I work with PR agencies on a daily basis and have always found Relevance PR to stand out from the competition. Karen’s commitment to her clients is evident in her fast correspondence, client knowledge, and personal interactions. I know that I can always count on Relevance to deliver what they promise, and sadly I can’t say the same for all agencies.”

-Katie Bodell, Trekaroo.com, CBSLA.com

“Karen does a great job matching her impressive roster of clients with the appropriate media and influencers. Her gregarious nature fosters authentic connections with the writer or writers, allowing us to find the right angles from which to approach the story.” 

-Esther Tseng, EstarLA.com

“I have been working with Karen for a few years now and it’s always the best experience. Not only does she provide services that I love to write about and my readers find interesting, but when planning the weekend get aways, she is so patient and helpful.”

-Whitney Lader, HoopLA.com


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CBS-MorningCBS This MorningCatalina Express

GDLAGood Day LACelebrity Cruises

Contact Us

Karen Gee-McAuley
O – 818.541.7724
C – 323-428-1921
F – 818.541.7794


Send us a message

Send us an e-mail and we will get back to you in 24 hours.

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