Portfolio TitleAnd Some Other Info Here

Celebrity Cruises
Penetrating the SoCal Market line’s most-ever LA departures

  • Intro: Relevance PR was hired to represent the award-winning Celebrity Cruises brand in the Los Angeles, Orange County and Palm Springs markets.
  • Goal: Increase sales from the SoCal DMA and position Celebrity Cruises as the preferred and superior cruise line in the market.
  • Strategy: Utilize media relations to tout the brand’s most ever number of LA departures and Pacific Coastal cruises.
  • Actions: Disseminated news to key SoCal and national media.
  • Results: More than 34 million impressions resulted in 73 new bookings of the line’s wine and craft beer cruises from the So-Cal market.

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