Portfolio TitleAnd Some Other Info Here

The Oaks at Ojai
Destination spa as icon

  • Intro: A fixture in Ojai, California for more than 30 years, the Oaks at Ojai destination spa seeks to maintain and elevate its position as the only and most affordable and accessible destination spa in the area.
  • Goals: And while the property offers 40 rooms in an all inclusive environment, it promotes and offers many activities in Ojai, from hiking, trips to the Farmer’s Market, art galleries and Ojai olive farm tours and encourages guests to visit the many unique shops and experience the great outdoor adventures Ojai has to offer.
  • I have represented this spa for more than 20 years and inviting media guests to the spa is always preceded with testing media’s knowledge of Ojai, and working closely for the past 3 years with the destination’s PR firm.
  • Strategy / Tactics: A media relations, event marketing and promotions campaign (and training the spa’s in house staff to conduct their own social media campaign) has taken place, with a focus on a well balanced news bureau program on activities, spa treatments, culinary program, and expert resource for weight loss and spa inquiries.
  • Results: An average of 40-50 journalists visit the spa each year and has resulted in the spa being consistently ranked in spa and travel magazine polls, and coverage has spanned outlets from The Today Show, Wall Street Journal, LA Times, Forbes.com, Examiner.com, Huffingtonpost.com, Oprah, and more.

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