https://relevancepublicrelations.com/case-studies-not-used daily 0.75 2017-11-18 https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1511036874658-AMGS1Y0MHXWOFAQ3FPJG/Oaks-wide-angle-ext-930x524.jpg Case Studies - Not Used https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1511037009397-MYQLC5D6EGPWLJ9K0K7K/Hotel-Wilshire-PoolBar-930x524.jpg Case Studies - Not Used https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1511037612210-UXRZBZ02X6NA45RBWGDT/contact-slide-930x524.jpg Case Studies - Not Used https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1511036805069-U01LTLDK9GHMA9D3HJXY/Oaks-wide-angle-ext-930x524.jpg Case Studies - Not Used Intro: A fixture in Ojai, California for more than 30 years, the Oaks at Ojai destination spa seeks to maintain and elevate its position as the only and most affordable and accessible destination spa in the area. Goals: And while the property offers 40 rooms in an all inclusive environment, it promotes and offers many activities in Ojai, from hiking, trips to the Farmer’s Market, art galleries and Ojai olive farm tours and encourages guests to visit the many unique shops and experience the great outdoor adventures Ojai has to offer. I have represented this spa for more than 20 years and inviting media guests to the spa is always preceded with testing media’s knowledge of Ojai, and working closely for the past 3 years with the destination’s PR firm. Strategy / Tactics: A media relations, event marketing and promotions campaign (and training the spa’s in house staff to conduct their own social media campaign) has taken place, with a focus on a well balanced news bureau program on activities, spa treatments, culinary program, and expert resource for weight loss and spa inquiries. Results: An average of 40-50 journalists visit the spa each year and has resulted in the spa being consistently ranked in spa and travel magazine polls, and coverage has spanned outlets from The Today Show, Wall Street Journal, LA Times, Forbes.com, Examiner.com, Huffingtonpost.com, Oprah, and more.   https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1511037030218-ZR3HNTYJFSW122L7T3Z7/Hotel-Wilshire-PoolBar-930x524.jpg Case Studies - Not Used Intro: The Hotel Wilshire, a Kimpton hotel, is a LEED-certified boutique hotel in the Miracle Mile area of Los Angeles, tucked between downtown and the Westside. It is the only deluxe property in the area and provides a needed service and amenity to the businesses and residents in the area. Goals: Upon closer examination and audit with key LA media, many of them had never heard of or been to the hotel. If the hotel’s own neighbors don’t know about the property, it would be harder to successfully market the hotel outside the area. And unlike most hotels, The Hotel Wilshire’s need periods are weekends except during the summer. Strategy / Tactics: Relevance PR’s strategy is to concentrate on the hotel’s backyard – reaching Angelenos through LA media, and focused on short lede digital and broadcast media who could deliver quickly. We launched 1 year anniversary packages and invited local media to experience the hotel, restaurant and area and partnered with key groups such as LA Tourism for a Museums LA media launch party, LA Consortium of Online Travel and the Social Media Club LA. Results: Relevance PR has arranged for nearly 100 media to visit the hotel and coverage has appeared on NBC.com, Budgettravel.com, jetsetextra.com, KTLA-TV, KFWB, Park La Brea News, LAX Magazine, LA Confidential, thecaratdiet.com, HoopLA.com, and more, and one year after the hotel was acquired by Kimpton Hotels & Restaurants, occupancy is at a record high. https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1511037589831-LGEXV2CULPSS7YA7AK0Z/contact-slide-930x524.jpg Case Studies - Not Used Intro: To grow group business, the resort focused its efforts on the destination wedding market. Goal: To position St. Maarten and Westin St. Maarten as the preferred destination wedding locations for bridal couples, especially from the East Coast. Activities: Targeted bridal publications for one-on-one visits, working closely with the island’s Dept. of Tourism to create a destination wedding itinerary. Also reached out to the Rachael Ray Show for their “Wedding Do Over” segment with a destination wedding for 10 at the Westin St. Maarten as the grand prize. Results: Major features in Destination I Do, New Jersey Bride, Tampa Bay Weddings, BeautynewsNYC, weddingwire.com and Rachael Ray Show, For the Bride and Upscale. As a result, the number of weddings held at the resort has doubled since the campaign started. https://relevancepublicrelations.com/resultsdb daily 0.75 2019-10-02 https://relevancepublicrelations.com/resultsdb/2019/9/30/usa-today monthly 0.5 2019-10-02 https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1569990483137-2F6Y9AYSQPOUQBYFUDVX/Sept+2019+USAT_Page_1+crop.jpg Results DB - USA Today https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1569990872955-XYP119P426QBMHLOFBK6/Sept+2019+USAT_Page_2+copy.jpg Results DB - USA Today https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1569990904825-IB4JFY2SZK45UPGZJDXT/Sept+2019+USAT_Page_3.jpg Results DB - USA Today https://images.squarespace-cdn.com/content/v1/59adbbb8e9bfdff5205e5504/1569990935992-E84HKAC5M09MEL21K46J/Sept+2019+USAT_Page_4.jpg Results DB - USA Today 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