OUR FIRM
Relevance PR is a boutique firm with big agency experience.
Karen Gee-McAuley started the company with the goal of helping clients create relevant news and engage with the relevant storytellers in a sea of ever-growing outlets and options. We don’t wait for news. We follow the trends, even identifying and creating them, and pay attention to the news and information that storytellers are craving, to ensure our clients are, well...relevant. We know that, at the end of the day, it’s about building brand reputation and driving demand. Our secret for doing this is:
RELEVANT TEAM
RELEVANT EXPERIENCE
RELEVANT IDEAS
WHAT WE PROVIDE
1. POWERFUL TEAM
Your primary contacts are the owner and senior team strategists. Clients benefit from highly personalized attention and tenured expertise, strategy and counsel.
2. UNSURPASSED MEDIA & PARTNER CONTACTS
Unrivaled relationships with major market and national media, bloggers, social influencers and movers and shakers within travel, culinary and lifestyle/celebrity industries
3. INDUSTRY KNOWLEDGE
We’re a boutique firm with big agency experience and strategic approach.
4. TRUE PARTNERSHIP
We’ve successfully worked both with multiple agencies and as an embedded extension of a corporate team. We thrive on a total team effort to get the job done.
5. REMARKABLE RESULTS
We have a long track record of proven results across multiple markets.
OUR TEAM
Karen Gee-McAuley
Principal
Senior strategic, creative integrated campaign executive with national, medium and boutique agency background. Expertise in creative-strategic planning, integrated programming, brand launches, repositioning, story trend development, crisis management.
More than 25 years experience representing more than 200 entities in the following industries: travel, destinations, restaurants/food & beverage, cruise, spa/fitness, retail, real estate—value to ultra luxury segments, independent to global, multi-unit brands; one of the country’s foremost hospitality PR executives.
Award-winning; member of HSMAI, SATW, ISPA, PRSA, Luxury Marketing Council, C-CAP, Travel Massive, National Charity League. Was on board of AIWF/LA for 8 years. Karen received her BA in Public Relations/ Journalism and International Relations from the University of Southern California.
Danielle Whitaker
Account Supervisor
Specialist in all things culinary, working with restaurants, chefs and food products and services around the country, and retains close relationships with media, celebrity publicists, managers, agents influencers and tastemakers.
Having grown up in Monte Carlo and earning her BA from the University of Colorado, Boulder, Danielle is bi-lingual in English and French, brings more than 10 years experience in the industry, and also has a wealth of experience in luxury lifestyle brands.
Sampling of clients include: Cameron Mitchell Restaurants, Belvedere Vodka, Peroni Nastro Azzurro, STK, Bagatelle and the Factory Kitchen group of restaurants. She has curated red carpet events and activations for clients that included Kendrick Lamar Fergie, Cate Blanchett, Kate Bosworth, Robert Downey, Jr. and more.
Lindsay Brean
Account Supervisor
Lindsay Brean brings over 13 years of experience for luxury hospitality and lifestyle brands enlisting her signature holistic approach. She’s opened and rebranded more than 20 hotels from New Zealand to Bali and San Miguel de Allende to NOLA and Denver, identifying storylines for a new era of travelers who favor origin over gloss.
In Denver, she debuted The ART, a hotel, an art-world darling that ignited the city’s cultural renaissance; and across the California border, her client portfolio precipitated the two nation vacation with Baja Tourism and its burgeoning wine region, Valle de Guadalupe. In San Diego, she’s worked with Golden Door, named the #1 Destination Spa in the World by Conde Nast Traveler and the Forbes five star rated luxury resort, Rancho Valencia Resort & Spa where she helped to define a separate identity to both onsite F&B outlets, The Pony Room and Veladora. Reflecting her own wanderlust of refined tranquility, Lindsay has worked with The Mulia in Bali and opened the luxurious Kiwi lodge Helena Bay. She has garnered standout coverage in The New York Times, Vogue and The Wall Street Journal, as well as Conde Nast Traveler Hot List, Travel + Leisure It List and the cover of San Diego Magazine. Lindsay is a graduate of Cal State University San Marcos with a Bachelor of Arts in Business and Marketing.